Her hope is to inspire busy parents to be creative with their little ones, through incredibly easy and simple ideas (even for those who don't consider themselves crafty, or good in the kitchen). Everything is created with working, time-poor and exhausted care-givers in mind.
There's a strong theme of reusing, recycling and environmental awareness with all of the crafts and activities.
Healthy, quick and creative food art (with simple instructions for busy parents) is intended to liven up toddler meals and encourage picky eaters to try new and healthy foods. Recipes include everything from snacks to desserts and product reviews work off the genuine desire to share information on helpful, useful and practical family items.