Baby Hints & Tips

New Social Media Scam Coming After Your Money

A dangerous new craze has appeared on social media in the last few weeks involving a money-making scam promising to make you hundreds of dollars. The ‘Loom’ or ‘Blessing Loom’ is a scam masking itself as a profitable recruitment program via social media.

The ‘Loom’ requires you to send $300 to the person at the centre of the loom, then requiring you to ask friends and family to join moving you closer to the middle of the loom. This central position is where the individual is told they would be making the most profit. 

While people are claiming to have made a profit, it is unlikely that the people on the outer circles will reach the loom centre to turn over their profit.

Loom Scam

New scam taking over social media targeting youth

A promise of making a minimum of $2500 when you reach the middle of the loom has seen this craze go viral on social media apps. This risky money-making scheme has spread over WhatsApp, Messenger and Instagram, where the danger is that it is people you know asking you to join in the money grab.

Loom scam on Facebook

The Loom scam has taken over Facebook, Instagram and WhatsApp trying to lure people to invest their money.

The scheme appeals a younger demographic as the investment is only a few hundred dollars, but like all pyramid schemes is illegal. The fact your friends are asking you to join the Loom can make it sound safe and as Dr Cassandra Cross from the Queensland University of Technology told ABC News, “If you’re asking your friends and family to do so, it takes away some of the warning signs that this is a scam.”

Loom Scam on social media

While not a pyramid scheme, this new scam still requires you to recruit people to make money
Image: ABC News Johanna Marie

Emotional and supportive language is used in the recruitment process, “We’re all just as invested as everyone else, so we’re here to support one another,” reads a text trying to lure in a recruit.

Although, the Australian Competition and Consumer Commission (ACCC)’s Scamwatch has received over 128 reports of Loom scams since February 4 this year, with losses of $7,600, the scam seems to continue leaving many people hundreds of dollars out of pocket.

“It will certainly get to a point, as many of these schemes do, where there’s no new investors and no new people coming into it and once that happens all of the promised returns never eventuate and it all falls over,” says Dr Cross.

As with most scams on social media, most get rich quick schemes are too good to be true and a logical and level-headed approach to investment is always advised.

Alexandra Navarra

About the Author:

Alex is your average caffeine addicted mum on a quest to share her experiences and learn from yours. Her world revolves around her baby girl, four-year-old son and hubby Rob. She lives with her family in Sydney's South West and when she's not writing, you can find her engrossed in the latest true crime docu-series or trying to get kids to at least try the broccoli.

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